YUSH
Luxury Heels, Smart Comfort
Project description
The Future of Footwear
YUSH merges fashion, health, and technology to prevent vein thrombosis and cardiovascular diseases. Their unique blend of luxury and wellness sets us apart in the multi-billion dollar footwear market.
Team
Brand designer, Marketing Strategist
Role
I served as an Interaction Designer. I aided branding materials, assisting in decision-making, and designing the company's landing page using Figma, which I then implemented on Webflow. Additionally, I conducted ergonomic research and testing to support the MVP development of YUSH shoes
Tools
Figma, Webflow, Miro, physical modeling
Brand Proposition
YUSH is a high-tech luxury shoe brand. The branding needed to reflect both the luxury and technological aspects. This was achieved through thoughtful color choices and design forms that embody elegance while highlighting the innovative technology behind the product
Logo
The logo embodies elegance and luxury, with an 'S' inspired by a foot sole to symbolize footwear and health. Its minimal design and neutral palette enhance versatility and timelessness, aligning with the brand's high-end image and adaptability
RGB: 220, 234,70 HEX: #DCEA46
RGB: 202, 202, 202 100% HEX: #CACACA
RGB: 13, 13, 13, 100% HEX: #0D0D0D
Brand Colors
Yush’s brand colors balance luxury and technology: green symbolizes innovation and health, gray adds versatility and sophistication, and black conveys classic luxury, reinforcing its high-end, tech-forward image
Challange
Adapting to Diverse Market Opportunities
During the branding process, the client chose to explore multiple markets. To support this shift, the design and color scheme were kept neutral, ensuring the brand could adapt seamlessly to diverse opportunities
Figma to Webflow
During the branding process, the client chose to explore multiple markets. To support this shift, the design and color scheme were kept neutral, ensuring the brand could adapt seamlessly to diverse opportunities
Competitor Analysis
Overcoming Content Limitations with Unique Features
The challenge of limited product photos and curated content required a creative approach. Drawing inspiration from luxury brands like Gucci and Chanel, we focused on emphasizing unique brand features to maintain a premium feel and stand out from competitors
User Journey For The YUSH App
Addressing Pain Points and Reducing Friction
We crafted a detailed user journey for the Yush app, focusing on minimizing friction and ensuring a seamless experience. From onboarding to product usage, we mapped out every touchpoint to address user pain points, enabling effortless navigation and maximizing the app's innovative features, all while enhancing the brand's luxury appeal
